About

Merge game, with over the top cute puppies? Yes that’s Smart Puppies. It’s a mobile puzzle game in which players merge to help puppies and improve their house.

https://smartpuppies.app/

Key Challenges

  • Merge core
  • Meta
  • Monetization
  • User Acquisition
  • Procedural design
  • Efficient and polished game
  • Visually stunning
  • Seamless back-end integration

Key Features

Merging Mechanics: Players drag and drop items to merge and give them to different puppies who require the items. The puppies reward gold coins in which the map can be further progressed.

Collection, Upgrades and progression: The game features a progression system where players can unlock map areas, different rewards and try to unlock all different merge items.

Monetization: Smart Puppies includes a daily reward chain, VIP system, daily wheel and several other monetization features.

Balancing: Smart Puppies balances between the core mechanics and the monetization and progression.

Multilingual Support: Available in English, Spanish, Italian, German, Dutch, and Portuguese, making it accessible to a wider audience​.

My Role

I produced and develop this game from start to launch with all aspects of it. Through Smart Puppies I learned a lot about monetization and how to make the most out of publishing a game on the stores. What to look out for and how to improve things for natural growth.

Procedural

All content of the application can be edited via back-end. The starting field, all the merge items and the balancing. It’s set up with an efficient json structure for this to reduce server costs

Programming

I was the main programmer of the application. Where I implemented all back-end integration systems ( the logic and json structures) and a simple back-end. I also implemented many different SDKs for ads, analytics and in app purchasing. Where I also set up the analytics with things such as the funnels to provide information regarding balancing.

Testing

We had to test out different features, FTUEs a lot in order to improve D1/3/7 retention initially. Figure out how to constantly improve.